Growth & Adoption

By embedding contextual in-product guidance directly into the product experience, my team drove business outcomes: 

• Nearly 20% increase in product adoption

• Maintained consistently low attrition rates

• Significantly reduced time-to-value

My team of 60+ content creators developed award-winning content of all types and in multiple channels to enable both internal and external users on the core Salesforce platform, including standard navigation and CRM foundations, general admin settings, identity access and authentication, privacy and security, workflow automation, app building, and developer tooling.

Built the content team responsible for the first Salesforce Customer 360 Guides, influencing $154 million in sales within the first two months of launch by seamlessly enabling cross-product user experiences.