About Me
Strategic Technology & Products leader with almost two decades of experience leading global teams and cross-functional programs. Skilled in stakeholder alignment, data-driven decision making, and AI-driven innovation to achieve measurable results in adoption and growth while driving customer success and organizational efficiency. Passionate about driving innovation, fostering collaboration, and enabling teams to thrive during periods of growth and transformation.
I'm now exploring my next leadership challenge. I'm passionate about applying my expertise in AI, content strategy, and user engagement to build transformative customer experiences. I thrive in environments where innovation meets execution and teams are empowered to do their best work.
Career Highlights
Salesforce
July 2012 - October 2024
MarketTools, Inc.
February 2008 - July 2012
Global Team Leadership: Led a global team of 60+ across content strategy, design, and delivery for the Salesforce platform, including Salesforce’s first generative AI features.
AI-Driven Customer Success: Championed AI to streamline workflows and engage users, such as through Customer Zero implementation of Agentforce on Help resulting in initial 80%+ resolution rate.
Customer Adoption: Increased adoption by 19% across top use cases through relevant, contextual guidance.
Revenue Impact: Delivered Customer 360 Guides enabling seamless cross-product experiences, directly influencing $154M in sales within the first two months.
User Engagement Transformation: Initiated the development of In-App Guidance, a patented user engagement platform enabling personalized content delivery contributing to significant MAU growth.
Data-Driven Insights: Developed consolidated analytics dashboard for measuring content performance against KPIs.
Customer Enablement: Led development of Lightning Experience Help Menu, achieving 9x increase in user engagement within one year through enhanced contextual relevance and content search.
SEO Strategy & Enablement: Led content SEO initiative across all product areas, developing SEO strategy and providing guidelines and enablement to 100+ writers.
Scaled Customer Success: Implemented Salesforce support sites and led interactive training programs for market research applications, including Zoomerang, ZoomPanel, and TrueSample (acquired by SurveyMonkey).
Enterprise Account Growth: Provided sales demos in response to RFP from Microsoft, winning the contract to develop a customized survey app.
Educational Software Solutions, Inc.
June 2006 - February 2008
Product Management: Managed educational software products, working with cross-functional teams to deliver solutions for K-12 education market. Developed early expertise in user-centered design and content strategy.
