My team at Salesforce was at the forefront of Salesforce's AI revolution. I built and scaled a content team to deliver the full end-to-end suite of content deliverables for some of Salesforce's first generative AI products, including Prompt Builder and Agentforce for Developers. This content served to build trust with both prospects and users and engage them throughout the customer journey.

Deliverables:

• Content Strategy vision, roadmap, and phased plan for both short-term and long-term implementation

• Supported research efforts to understand user sentiment and content needs

• Content Design: UI text, onboarding flows, and in-app guidance to engage users in the flow of work

• Thought leadership content around generative AI

• Interactive learning content on Trailhead

• Help content

• Videos

• Developer guides